I started this site ten years ago as a place to collect some of my favorite work. Not just a trip down memory lane — these projects represent the kinds of strategic, creative challenges I love most. Good problems, real stakes, and teams that gave their all to do it right.
Each case study walks through the background, the rationale, and the process. And because economic development—and great creative work—is always a team sport, they include credits to the people and partners who brought the ideas to life.
Strategy
Economic development marketing only works when it starts with the right questions — who are you trying to reach, what do you want them to do, and what's the truest thing you can say to move them? These projects represent some of the strategic thinking behind the work.
Brand + CREATIVE
The best economic development marketing doesn't look like economic development marketing. It looks like something worth paying attention to — a brand that earns trust, a campaign that moves people, a publication that actually gets read. The formats vary. The goal is always the same: make people believe something true about a place.
PRINT + ADVERTISING
Print isn’t dead. In my experience, there is real value in a publication that stakeholders actually read, ad campaigns that shifts perception in a market where skepticism runs high, annual reports that build swagger in the community.
Virginia Economic Review Quarterly Publication
Events aren't just logistics — they're carefully designed experiences built to change how someone thinks about a place. The scale and audience are different every time, but the goal is always the same: make the right people feel something they won't forget. I believe everything is a communication and events are a place where I love to bring that to life.
Team Virginia Site Consultant Events
Events
SITE CONSULTANT STRATEGY
In most competitive markets, site selection consultants are involved in the majority of significant investment decisions. That means the relationship between an EDO and the consultant community isn't a nice-to-have — it's a core business development function. These projects represent sustained, strategic efforts to build those relationships through outreach programs, targeted communications, and consistent presence over time.