Most place marketing programs don't fail because of bad creative. They fail because the strategy underneath is fuzzy — unclear audiences, inconsistent messages, and tactics that were inherited rather than chosen.
Good strategy starts with honest questions: Who are you actually trying to reach? What do you want them to do? What's the truest, most compelling thing you can say to move them? The answers to those questions should drive everything else — your channels, your content, your budget, your calendar.
Most place marketing programs don't fail because of bad creative. They fail because the strategy underneath is fuzzy — unclear audiences, inconsistent messages, and tactics that were inherited rather than chosen.
Good strategy starts with honest questions: Who are you actually trying to reach? What do you want them to do? What's the truest, most compelling thing you can say to move them? The answers to those questions should drive everything else — your channels, your content, your budget, your calendar.
